Data Masking Technology Market Size, Share, Key Players and Opportunities by 2023

The market is segmented on the basis of technology, which includes ETL, in-place masking, and dynamic masking. The application areas of data masking technology include BFSI, IT, telecommunication, energy and automotive. The rising concern over data security and privacy issues to keep the consumer and confidential data protected in BFSI and IT, is one of the prime growth factors of the data masking technology market. It is also gaining significance in healthcare as it focuses to safeguard patient health record from the external threats.

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 Data masking technology market makes highest revenue from BFSI sector. IT and telecommunication industries are investing heavily in this technology, as they face major challenges related to internal hacking and data privacy issues. Data masking technology market in healthcare is expected to show a robust growth, during the forecast period, as hospitals are adopting latest technology to protect data from outside threats, when hackers try to steal health related data for monetary gains. It is also gaining significance in the automotive industry, on account of protecting design and specification of vehicles from internal and external threats.

Dynamic masking is gaining adoption in an enterprise, as it offers advanced method of data protection in an environment where unauthenticated users can easily access. It is one of the cost-effective technologies to protect business application and databases from data breach threats. Dynamic masking uses two major approaches: view based masking and proxy based masking, and changes the flow of data without changing its physical presence.

Dynamic data masking also helps to analyse big data without affecting the regular business operations. Large, medium and small enterprises also prefer this technology for testing and analysis purposes, as it offers unique value to preserve complex data with minimal disruption.

Some of the other key players operating in market are Delphix Corporation, Compuware Corporation, Net 2000, Oracle Corporation, Hewlett Packard Enterprise, IRI, and Mentis Software. Oracle corporation recently introduced data masking technique, which uses a comprehensive approach called find, access, secure and test (FAST), to gain an edge over its competitors. 

Conditional Access System (CAS) Market Size, Share, Key Players and Opportunities by 2023

Conditional access systems (CAS) refer to content protection solutions used widely to control unauthorized contents or intruders to access to audio and video content. Generally, these systems are installed at the receiving end of audio and video such as digital set-tops boxes of the consumers. One of the most dominant factors driving the conditional access system market is the analog to digital transformation of the TV transmission in developing countries of the Asia Pacific.

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Image result for Conditional Access System (CAS)With the growing demand of digital setup boxes from tier2 and tier3 cities of India and China the global conditional access market is expected to grow in coming years. Moreover the advancement in wireless broadcasting and media industry in the developed markets in Europe and North America is also expected to increase the demand of control access system market during the forecast period.

The increasing adoption of high definition (HD) television broadcast mostly in tier 1 cities of developing countries, growing adoption of internet protocol television (IPTV) and rising demand of digital radio services has boosted the adoption of next-generation conditional access system in the market. The low demand of conditional access system from Africa and Middle-East is hindering the control access system market expansion.

North America was the largest control access system market in terms of the revenue. The market dominance of North America is attributed to higher adoption of advanced TV transmission services such as High Definition (HD) television. Moreover the North America also accounts for the large number of internet protocol television (IPTV) users, which interns helping the adoption of a control access system in the region. It is then followed by Europe. The Asia Pacific market for control access system is expected to witness the highest growth during the forecast period. The high growth in the region is attributed to the presence of large internet infrastructure in the region. Moreover the ongoing transformation of analog to digital TV transmission in India and China is also boosting the growth of control access system market in the region.

Global control access system market is fragmented with a large number of small regional players and a small number of multinational players. Some of the major players operating in the global conditional access system (CAS) market include, Cisco Systems Inc., Nagravision SA (Kudelski Group), Irdeto Inc., Austrian Broadcasting Services GmbH & Co. KG (ORS Group), Wellav Technologies Ltd., Latens Systems Ltd., Verimatrix Inc., Viaccess-Orca (Orange Group), Coretrust, Inc., Alticast Corporation, China Digital TV Holding Co. Ltd. and ARRIS Group Inc.

Corporate Telephony Market Size, Share, Trends, Key Players, Demand and Opportunities by 2023

Corporate telephony market is witnessing a steady growth with the evolution in IP-PBX technology and is gaining widespread adoption in large and, small and medium enterprises (SMEs). Small and medium enterprises are highly price sensitive and value products that can drastically cut down the operating cost of an enterprise. Large enterprises are putting emphasis on IP based telephony to streamline communication across multiple locations.

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Corporate telephony market in IT accounts for the largest revenue. IT industry and BFSI are investing heavily in corporate telephony to provide an effective flow of communication among employees for smooth workflow. The market in healthcare is expected to show a robust growth during the forecast period, as healthcare institutes are adopting latest technology for communication to share details of chronic diseases among health professionals working across geographies.

The increasing investment in corporate telephony by IT and BFSI is one of the major prime growth factors driving the corporate telephony market. It also makes a major impact in government process, as it enhances the working efficiency of officials and staff by providing effective communication for better services in a timely manner. The growing need for unified communication in enterprises is one of the major factors driving the corporate telephony market.

Use of corporate telephony facilitates communication with organizations to increase the productivity of employees. Unified communication is also used to provide emergency services and act as auto attendant for incoming calls.

Key market players such as Cisco Systems Inc., NEC Corporation, Microsoft Corporation, and IBM Corporation seek to gain market share through continuous innovations in communication technology. Some of the other key players operating in the market are Avaya, Mitel, Unify, Toshiba Corporation, Interactive Intelligence, and Siemens AG. 

Digital Banking Platform Market Size, Share, Trends, Key Players, Demand and Opportunities by 2023

Digital banking platform is an omnichannel or multichannel solution of personal banking services. A digitally advanced platform for banking integrates with hundreds of banking endpoints covering different technology vendors, ranging from core banking software providers to bill pay vendors. The global digital banking market is on a significant rise and is fuelled by its support processes on different channels such as internet banking, mobile banking, cash desk, kiosks and chatbots.

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Digital banking platform market through large enterprise accounts for a larger digital banking platform market as compared to the SMEs. The market is segmented into public, private and hybrid cloud, of which private cloud generated the highest revenue.

Factors driving the growth of the global digital banking platform market are increased importance of digital customer experience, shorter replacement cycle, and higher safety and reliability. The increasing level of investments by public/ private capital holders in the development of advanced and sophisticated mobile friendly banking platforms, enterprise, and web oriented banking applications, and custom-built banking services promise great opportunities for a significant growth of the global digital banking industry in near future.

North America holds the largest digital banking platform market in terms of revenue generation. The regional market is driven by early adoption of digital technologies in the banking sector. The market in Asia-Pacific is expected to grow at a good rate during the forecast period. Robust growth in IT infrastructure, and huge investments in digital banking sector by public and private players are expected to back the growth of the regional market.

Some of the key players in the industry include TCS Limited, Oracle Corporation, Infosys Limited, Kony Inc., Backbase, Cachet Financial Solutions Inc, EdgeVerve Systems Limited and Capital Banking Solutions.

Performance Analytics Market Revenue, Share, Demand, Competitive Analysis and Growth Opportunities by 2023

Performance analytics is a tool that provides secure and simple access to key performance indicators and helps companies to enhance their services by providing accurate data required. The growing need to monitor and measure the performance of business and increasing focus of the companies towards optimal utility of resources has led to the emergence of performance analytics market across the globe.

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The demand for predictive performance analytics is expected to increase during the forecast period, owing to its ability to predict future scenario by comprehensive analysis of historical and present conditions. During the forecast period, the performance analytics market is expected to account largest revenue from North America, on account of growing internet penetration, large investments made in cloud based solutions and early adoption of new and emerging technologies across the region.

Factors driving the performance analytics market include the growing need of organizations to meet regulations, compliance to deadlines and to generate insights from large volume of data. The performance analytics solutions help organizations in continuous monitoring of their core business activities, and in allocating resources to achieve maximum efficiency. The simple structure of performance analytics and the integrated business applications is further increasing the worldwide adoption of these solutions.

The cloud based performance analytics had higher adoption rate as compared to on-premise model, owing to certain associated benefits with the former, such as flexibility, scalability and privacy, that are being provided at affordable prices. BFSI was the largest user of performance analytics solutions.

Some of the key players operating in the performance analytics market includes SAS Institute Inc., IBM Corporation, Oracle Corporation, SAP SE, Optymyze, Siemens AG and Callidus Software Inc.

Energy Cloud Market Revenue, Share, Demand, Competitive Analysis and Growth Opportunities by 2023

Energy cloud is a dynamic network that supports distributed energy resources (DER) with a two-way energy flow and can be implemented by a wide range of strategic, technological, operational, commercial and environmental changes, in approach of traditional utility model to increase energy efficiency. The global energy cloud marketis growing because of factors such as aging infrastructure, carbon footprint concerns, grid security concerns and need for enterprises to have customer relationship management.

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North America has been the largest market for energy cloud due to the presence of large number of enterprises, strong technical skills among the regional workforce and high adoption of energy cloud products and services. Asia-Pacific is expected to grow at the highest rate in the energy cloud market, in the coming years due to technological advancements and the imposed government regulations on the utilities.

The growth of the energy cloud industry is driven by factors such as government regulations and increased end-user involvement in generation, distribution, buying and selling of electricity. In addition, the aging infrastructure and need to access real-time data by energy utilities are also driving the market growth. The discussions between government and utilities to reduce the carbon emissions have been on the rise, which is further impacting the market positively.

The major factor driving the growth of energy cloud market is the need to shift the traditional approach of one-way energy flow to two-way energy flow, to reduce losses and improve efficiency of the system. A shift towards an increasingly decentralized power grid architecture from conventional grids due to the rise in the renewable and distributed energy resources (DER), is increasing the demand for energy cloud solutions. In addition, factors such as rising electricity charges and growing government focus towards reducing energy loss are also expected to drive the demand of energy cloud during the forecast period.

The key players operating in the energy cloud market include Accenture PLC, Cape Gemini, Cisco Systems Inc., HCL Technologies, Hewlett Packard Enterprise, IBM Corporation, Oracle Corporation, SAP SE, and Tata Consultancy Services.

Software Defined Networking (SDN) Market Size, Share, Growth, Key Players, Trends and Demand by 2023

The data center consolidation and server virtualization, in order to optimize networks by software control, and reduce dependence on precise hardware configurations and vendors, increasing need for mobility, and upsurge in the cloud services, are some of the predominant drivers for the growth of the software defined networking market. Moreover, the advanced features of software define networking, such as efficient network administration, by means of decoupling the decision making system about the data traffic (Control plane and data plane).

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Based on the end users, the software defined networking (SDN) market can be broadly classified, as cloud service providers, enterprises, and telecommunication service providers. On the basis of various industry verticals, the global software defined networking market can be bifurcated, as academia and research, banking, consumer goods and retail, financial services and insurance (BFSI), manufacturing, government and defense, telecommunication and information technology, manufacturing and others.

North America was the largest software defined networking market. The market dominance of the North America is attributed, to the wide adoption of the advance networking infrastructure in the U.S. and Canada. Asia-Pacific has witnessed the highest growth in the past few years. The high growth of SDN in the region is due to the ongoing up gradation of networking infrastructure, in countries such as India and China. With increasing cost competence in IT and telecommunication sectors, the market is expected to grow at healthy pace, during the forecast period.

Some of the competitors in the software defined networking (SDN) market are Cisco Systems, Inc., International Business Machines Corporation (IBM), Juniper Networks, NEC Corporation, Plexxi, Inc., Hewlett-Packard (HP), Intel Corporation, Dell Inc., PICA8, Inc., and Big Switch Networks, Inc.